Desk research vs direct partner interviews in France
What can we establish from public sources, and what needs a conversation?
Not settled here: What a firm will actually do. Neither method reaches that.
Insights on entering the French market
Four pages, each answering one question a software company runs into when France stops being an idea and becomes a budget line. They are grouped by the decision in front of you rather than by the date they were written.
None of them reports what French organisations told us. Where a claim rests on a law, a rule or a published figure, the page links the document and says when it was checked.
A workable order
Settle what you can establish without asking anyone, work out who would have to sell or deploy your product here, then compare the routes you could commit to.
By the decision you are making
Work out what evidence is still missing
Understand the French software channel
Who actually sells software in France
Who sells and deploys software in France, and what does each of them want?
Not settled here: Whether a particular firm behaves like its category. That needs a conversation.
Choose a route into France
Five routes into France, and what each one assumes
Which route into France fits the evidence we actually have?
Not settled here: Which route suits your product. That depends on how it reaches a buyer.
Prepare for a French entry
A Nordic software company weighing up France
What should we verify before committing money and people to France?
Not settled here: Whether France is right for you. It sets out what to check, not the answer.
How these are written
The rules are dull, and they are the point.
- Claims about French law, cost or practice link to the document they came from, with the date the page was read.
- Comparisons and sequences that are our own reasoning are labelled on the page as such, so you can tell them apart from the sourced parts.
- Nothing here draws on Evolren client work. When there is research of our own to publish, it will be named as research and its method will be readable.
If your question is not here
Write and say what you are trying to decide about France. We read everything ourselves and reply within two working days.